Yes, the globalization has had its negative effects on Chiang Mai,too. Unless you consider McDonald's restaurant a good thing, which millions clearly do. They have now opened up another new McDonald's just across from the historical gate main of Chiang Mai, at least for many it is a welcome sight. .
There are of course one in Night Bazaar but I guess it is too far for a fix for many of the would claim to be "back packers" in the old city.